Virgin Active, Mayfair
Glowing in the heart of Central London, just steps from Oxford Street and Marble Arch, Virgin Active Mayfair boasts the most impressive location. Having relaunched with the most thrilling makeover, Mayfair offers over 200 exhilarating and re-energising timetabled classes per week, a fully upgraded pool and gym, and a breathtaking new boutique-style studio environment, created in conjunction with boutique gyms. Home to Barre, Reformer Pilates, HEAT, Punch and Lift and Row, in four beautiful bespoke studios, Mayfair gives members the largest selection of Virgin Active's signature programming all under one roof.
The Brief:
For this super chic Collection club, the star product for its boutique ambiance and explosive HEAT classes was to be the Training Wall®, selected for its ingenuity and versatility. HEAT is one of Virgin Active’s toughest classes, consisting of 60 minutes of intense, group training that focuses on agility, speed, power and stamina.
The Result:
Following the success of Training Wall® at Virgin Active Clapham, Mansion House and Kensington, boutique gyms supplied a 24-panel functional training station, featuring handles throughout, a chinning bar, tricep dipping tools, and TRX anchor hooks. Mayfair is extra special to boutique gyms in that it is our very first site to enjoy the vastly adaptable ground drilled frame structure to support the Training Wall® system.
In keeping with the other HEAT locations, Virgin opted for striking black and white synthetic turf sprint lanes for each column of panels, and a Technogym SkillMill at the end of each lane. Assault Fitness bikes and Concept2 SkiErgs are included within the functional training zone to offer electrifying HEAT variety. Exclusive one-to-one training sessions with Virgin’s PTs will guarantee optimisation of these transformational training enhancements.
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